Isuzu East Africa is the new official dealer of UD trucks in Kenya, taking over from CMC Motors in a deal worth Ksh 80 million.
Speaking during the signing of the agreement, Isuzu East Africa Managing Director Rita Kavashe said sales will start in the second half of this year and the trucks, formerly known as Nissan Diesel, will be assembled at the Kenya Vehicle Manufacturing (KVM) plant in Thika.
“This will go an extra mile in supporting the economy through job creation that comes with technology and skills transfer for the youth while providing local content support opportunities for local supplies,” said Kaveshe.
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The company, whose market share of the new cars segment in Kenya is almost half, hopes to sell 116 units of UD trucks before the end of the year.
“Isuzu East Africa is also a strong and trusted automotive distributor in the region and has been the overall market leader for 12 consecutive years. This offers UD customers assurance of the support they will receive from Isuzu East Africa.”
UD Trucks Middle East, East and North Africa Region President Mourad Hedna welcomed the new partnership noting it will provide its customers with an avenue for comprehensive support, technical assistance and supply of genuine parts reliably. He further noted that the trucks have been engineered specifically for Kenyan roads, with the engines and transmissions optimized for fuel efficiency.
